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Expertise

Web Design Expertise

e-Commerce Business Website Graphics

Overview Website Graphics

Website Graphic Design Bias by first impression

Website users form first impressions of web pages in a fraction of a second, according to Canadian researchers. Web surfers make nearly instantaneous judgments of a website's "aesthetic appeal." First impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions.



Technical Details Website Graphics

Balance beautiful vs. usable

Websites need to be both beautiful and usable in order to keep visitors at the site. While the graphics draws a user to the website, it must not get in the way of the user accessing the content of the site. Content is "king", if a web page doesn't deliver your visitors will be gone in a click.

Creativity

Novel ways of presenting information help to keep ones attention. Entertain the user without compromising functionality. A good design effectively communicates information to users. This is accomplished through visual elements such as color, images, typography & layout.

Layout

Layout along horizontal & vertical grid, the eye scans along imaginary lines in both directions. White space allows a web page to breath. In general text should not be placed over graphic images for readability.

Color

Website colors should be related to the product or service. Color can be used to direct the user to important areas on the page. Keep the number of colors used to a minimum, too many colors make it difficult to focus and find anything. Use color harmony principles to create a pleasant visual experience.