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e-Commerce Business Website Graphics
Overview Website Graphics
Bias by first impression
Website users form first impressions of web pages in a fraction of a second, according to Canadian researchers. Web surfers make nearly instantaneous judgments of a website's "aesthetic appeal." First impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions.
Technical Details Website Graphics
Balance beautiful vs. usableWebsites need to be both beautiful and usable in order to keep visitors at the site. While the graphics draws a user to the website, it must not get in the way of the user accessing the content of the site. Content is "king", if a web page doesn't deliver your visitors will be gone in a click.
CreativityNovel ways of presenting information help to keep ones attention. Entertain the user without compromising functionality. A good design effectively communicates information to users. This is accomplished through visual elements such as color, images, typography & layout.
LayoutLayout along horizontal & vertical grid, the eye scans along imaginary lines in both directions. White space allows a web page to breath. In general text should not be placed over graphic images for readability.
ColorWebsite colors should be related to the product or service. Color can be used to direct the user to important areas on the page. Keep the number of colors used to a minimum, too many colors make it difficult to focus and find anything. Use color harmony principles to create a pleasant visual experience.
